The light that illuminated the Fuorisalone 2024

Last weekend marked the conclusion of the latest edition of Fuorisalone, but the new space opened by CIAM is just the beginning of its story: the opening of the permanent showroom at 12 Via Pastrengo exceeded all expectations.

During the days of Milan Design Week, CIAM’s new showcase welcomed guests from all over the world who were able to experience the full potential of refrigeration design, moving from the brand’s history to its latest technological innovations, from technical know-how to the beauty of unlimited tailor-made.

The experiential journey that focused the spotlight on CIAM’s unprecedented set, developed by Fabrizio Milesi, was also a space in which to interact, socialize, and celebrate the brand and the success it has achieved in recent years.The Mixology event hosted key industry players in a setting of culture, entertainment, and experimentation, thanks to the talents of CIAM’s newest partner, acclaimed bartender Bruno Vanzan, and the music of BenDJ.

We would like to thank all the people who entered the showroom at 12 Via Pastrengo in this extraordinary experience and unprecedented achievement that was Milan Design Week 2024, and remind you that the permanent space, designed to be a new hub of international refrigeration design, can be visited by reservation.

Re-live the experience of the new showroom through the gallery and video below.